
Livestock Marketing Association
Livestock Marketing Association is North America's largest membership organization dedicated to supporting, representing and communicating with and for the livestock marketing sector.
Grant Company partners with the association to provide comprehensive communications services. Our ongoing work includes communications strategy, public and media relations, media training, branding, graphic design, video and photography, all focused on amplifying the association’s position in the industry and strengthening its connection with members.
The results have been impactful, driving greater visibility for key events and reinforcing Livestock Marketing Association’s standing in the industry.
In the first four months of our partnership alone, the association’s Facebook impressions increased by more than 200,000 as compared to the same timeframe for the previous year. Additionally, broadcast segments earned 88.5 minutes of TV airtime, while audio segments were broadcast on more than 1,300 radio stations.
Producer Profitability Initiative
Livestock Marketing Association member livestock marketing businesses have a front-row seat to the continued loss of livestock producers across the U.S. and saw this as a critical threat to the livestock industry and our nation’s food supply. They wanted to make a difference by launching a grassroots campaign centered on improving producer profitability.
We used a mix of traditional and digital public relations tactics and reached hundreds of thousands of cattle producers — urging them to contact those in their networks and share ideas. While we racked up several national awards for our earned coverage and overall efforts, the true measure of success lies in client satisfaction. And, in this case, the engagement that took place.
Earned media highlights include:
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Video news release aired multiple times, reaching 165,000 viewers
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Traditional news release ran in top beef industry publications and led to features in multiple magazines
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Op-eds were successfully placed in multiple state cattlemen’s magazines
World Livestock Auctioneer Championship
Grant Company is also proud to produce an hour-long television program showcasing the association’s World Livestock Auctioneer Championship, capturing the energy and skill of the event while celebrating the auctioneer profession. The broadcast has reached millions of viewers on national television and digital platforms since our work together began in 2014.
What we do:
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Strategic communications
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Public relations
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Media relations
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Crisis communications
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Policy communications
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Social media strategy
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Event support and coverage
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Copywriting
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Editing
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Metrics reporting
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Media training
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Branding
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Videography and photography
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Video production










