Our strength is our writers. The National Institute for Animal Agriculture selected us to develop an ongoing communications campaign about antimicrobial resistance. The effort led to a series of TV and radio segments and press releases that explored this issue with scientists, ranchers and veterinarians. This is important work. “Without safe and effective antibiotics, the practice of modern medicine basically collapses,” said Dr. Laura Kahn, Princeton University.
We’re also proud to continue our partnership with the Livestock Marketing Association in producing the on-site, streaming broadcast for the World Livestock Auctioneer Championship as well as the hour-long TV program. One of ag’s most popular shows, the effort reaches hundreds of thousands of viewers.