Technology serves a noble purpose: greater efficiency, health, well-being. From animal health diagnostics to feed intake data, our team makes the complexities of cutting-edge technology easy to understand. We’re proud to partner with organizations leading the advancement of agriculture and improving the world one innovation at a time.
Whisper on Arrival
Whisper® on Arrival from Merck Animal Health is a first-of-its kind precision tool that predicts which cattle may be at a higher risk for sickness. Our team worked with the global biopharmaceutical company in developing testimonial videos and photos for this breakthrough technology, boosting awareness amongst veterinarians and feedlot and backgrounder operators.
“Create a story around feed efficiency.” That was our assignment when we first started working with the Canadian-based company in 2017. To deliver, we developed nearly 20 video segments about ranchers who use the technology to reduce feed inputs and improve sustainability.
High-performance reproductive technology like modern in vitro fertilization isn’t easily captured, but Grant Company worked with Vytelle to create engaging social media content, images and videos to expand the company’s customer base and industry visibility. The content was shared on the company’s social media platforms and website as well as at customer meetings, events and trade shows.